Choose the table
Dietz & Watson National Campaign
As a family owned brand, we understand and embrace the importance of spending quality time together in a way other brands simply can’t. We also realize that in today’s fast-paced world, it’s more difficult than ever to do just that. That’s why we make healthy, delicious, simple-to-prepare foods you can feel good about sharing with your family. So you can spend more time not on the go.
That’s why we’re asking people to Choose The Table.
Choosing The Table is about hitting the pause button to enjoy the company of family. It’s trading in texting for storytelling, and letting that dinnertime work email wait just a few minutes longer.
And it’s more than that – it’s a movement. We’re not just talking, we’re inviting friends and family to our table throughout the year so they’ll pay it forward and invite their loved ones to Choose The Table with them. We’re involving influencers to share their experiences and we’re finding real people who are rediscovering their love for something so simple as sitting around the table with good people and good food.
It’s what the brand was all about 75 years ago, and it’s just as true today. In fact, given the speed life moves these days, it might be even more important today.
Project Credits:
Art Direction: Hilary Sedgwick
Copywriting: Anne Askew Hejsek & Meg Linen
Design: Vic Steinman
TV Director: Peden & Munk
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Feature 3
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