Self Made. Philly Made. Temple Made.

Temple University Campaign

Higher education marketing is always a challenge with a myriad of different audiences and messages. For Temple University, we created a campaign that united admissions, advancement, athletics, and more under one simple idea: Temple Made. By drawing inspiration from Temple's hardworking history, positioning a diverse urban location as an advantage, and being real with our audience, we made an entire community proud.

Project Credits:

Creative Direction: Chris Reif
Copywriting: Matt Fiedler

Temple Made Manifesto Spot

Temple University needed a :60 TV spot to support the new Temple Made campaign. We wanted to give the world a real view of what it's like to be a part of Temple's vibrant community. So we coordinated a three day shoot with school officials, faculty, students and alumni. And to extend the Temple Made concept we recruited a director, crew and editing team that all attended Temple as well.

Director: Evan Dennis

Temple Made Campus Event

We worked with Temple University to create an event that captured the energy, enthusiasm and pride that was currently bubbling from our Temple Made campaign. We needed something that felt fresh. We chose to partner with Klip Collective to use large scale projection mapping and the city of Philadelphia as our canvas. The resulting video showcased footage from all over the city, Instagram photos submitted by the student body, as well as all the cool happenings from the on-campus launch event.

Temple Made microsite

Responsive site design for the Temple Made campaign, used as a resource for potential students to see courses offered and life at Temple University through the eyes of the students.

Temple University Admissions Site

Site design for Temple University admissions. Site design had to comply with ADA standards while still be able to display content in a organized and visually appealing manner. Site developed by their internal team.